For 6-7 figure brands battling with rising ad costs
For 6-7 figure brands with rising ad costs
How We Use 'Honest Signals' To Build Data-Driven Messaging That Converts 3-5X More Customers While Cutting Ad Costs in Half...
…Even In Hyper-Competitive Niches Where Most Agencies Do NOT Know How to Differentiate
…In Competitive Niches Where Most Agencies Do NOT Know How to Differentiate
They helped us scale from 6 figures to 7 figures per month with their ads
"I have the pleasure of Momentum Marketing working for our business for over 7 years. They helped to scale from 6 figures to 7 figures per month with their ads and digital funnels using lead magnets and different things to get people into our databases, to get them on to our seminars. Huge thank you to Momentum Marketing, we wouldn't be here without you guys."
Abi Hookway
Touchstone Education
“We’ve gone from $6-8/Leads to under $3"
The messaging process is both fascinating and works. Each stage of the process has seen improved results. We've gone from $6-8/lead down to under $3/lead with very similar amount of ad spend per campaign.
Trusted By:
You've Hit a
'Scaling Wall'
Your offer converts.
Your ads are attributing lots of sales.
But every time you try to scale ad spend… performance collapses.
And everyday you’re staring at:
→ Climbing CAC
→ Ads burning out
→ Constant demand for new creatives
Maintaining your current level not only haemorrhages marketing budget and drains resources...
...but the lack of fresh customers keeps the business stagnant and unable to scale.
What makes it worse? Your product is genuinely superior.
Yet competitors with inferior products are winning the volume game - taking market share that should be yours.
The industry wants you to believe scaling requires more complexity.
More creative...
More UGC...
More AI...
More testing budget...
It doesn't.
What if, instead of adding more layers to an already overcomplicated system…
…you first fix the one thing hiding in plain sight that everyone overlooks?
One fix that makes your ads, your landing page, the algorithm, and your unit economics all improve at the same time.
Your offer converts.
Your ads are acquiring new customers.
But every time you try to push past your current level… performance collapses.
And now you're staring at:
→ Climbing CAC
→ Stagnating LTV
→ Evaporating Margin
Keeping you stuck at your current level, and missing out on the bigger market out there.
What makes it worse? Your product is genuinely superior.
Yet competitors with inferior products are winning the volume game - taking market share that should be yours.
The industry wants you to believe scaling requires more complexity.
More creative...
More UGC...
More AI...
More testing budget...
It doesn't.
What if, instead of adding more layers to an already overcomplicated system…
…you first fix the one thing that everyone overlooks?
One fix that makes your ads, your landing page, the algorithm, and your unit economics all improve at the same time.
We'll show you what it is shortly.
But first, you need to see what it's costing you right now.
CAC Inflator #1:
Digital "Bycatch"...
Right now, a huge chunk of your ad spend is going toward showing ads to people who will never buy from you.
Think of it like a fishing trawler dragging a massive net through the ocean to catch one specific type of fish.
You pull up the net and yes - there are some of the fish you wanted. But there's also a huge amount of bycatch. Fish you don't want. Fish you can't sell. Fish you're paying to catch anyway.
That's your ad account right now. For every customer you acquire, you're paying for dozens - sometimes hundreds - of non-buyers to see your ads first.
Every one of those wasted impressions costs you money. And it's why your CAC is so much higher than it should be. You're not overpaying for customers because your product is hard to sell. You're overpaying because your net is catching everything.
CAC Inflator #1:
Digital "Bycatch"...
Right now, a huge chunk of your ad spend is going toward showing ads to people who will never buy from you.
Think of it like a fishing trawler dragging a massive net through the ocean to catch one specific type of fish.
You pull up the net and yes - there are some of the fish you wanted. But there's also a huge amount of bycatch. Fish you don't want. Fish you can't sell. Fish you're paying to catch anyway.
That's your ad account right now. For every customer you acquire, you're paying for dozens - sometimes hundreds - of non-buyers to see your ads first.
Every one of those wasted impressions costs you money. And it's why your CAC is so much higher than it should be. You're not overpaying for customers because your product is hard to sell. You're overpaying because your net is catching everything.
CAC Inflator #2:
The "Last-Click" Tax...
Because your messaging only speaks to people who are already close to buying, you're predominantly fishing at the bottom of the funnel.
These are the most expensive prospects to reach - every competitor is bidding for the same small pool of ready-to-buy customers. It's an auction, and you're all fighting over the last few fish in a shrinking pond.
Meanwhile, there's a vast ocean of qualified prospects further up the funnel who would buy - if the right message reached them at the right time.
But your current messaging doesn't speak to them, so you never get the chance. You're stuck competing on price for bottom-of-funnel scraps instead of creating demand at a fraction of the cost.
CAC Inflator #2:
The "Last-Click" Tax...
Because your messaging only speaks to people who are already close to buying, you're predominantly fishing at the bottom of the funnel.
These are the most expensive prospects to reach - every competitor is bidding for the same small pool of ready-to-buy customers. It's an auction, and you're all fighting over the last few fish in a shrinking pond.
Meanwhile, there's a vast ocean of qualified prospects further up the funnel who would buy - if the right message reached them at the right time.
But your current messaging doesn't speak to them, so you never get the chance. You're stuck competing on price for bottom-of-funnel scraps instead of creating demand at a fraction of the cost.
CAC Inflator #3:
The "More Ads" Trap...
Because your messaging only works on a narrow slice of the audience, each ad exhausts its pool of potential buyers quickly.
So you're forced to constantly produce new creatives - new hooks, new formats, new UGC, new angles - just to keep performance from collapsing.
This is expensive. It's exhausting. And it's a treadmill, not a strategy. You're not building anything that compounds. You're just feeding the machine to stay in place.
These three problems aren't separate issues. They're symptoms of the same root cause.
And that root cause is the messaging your ads are built on - which is what determines who sees them, who clicks, and who buys.
CAC Inflator #3:
The "More Ads" Trap...
Because your messaging only works on a narrow slice of the audience, each ad exhausts its pool of potential buyers quickly.
So you're forced to constantly produce new creatives - new hooks, new formats, new UGC, new angles - just to keep performance from collapsing.
This is expensive. It's exhausting. And it's a treadmill, not a strategy. You're not building anything that compounds. You're just feeding the machine to stay in place.
These three problems aren't separate issues. They're symptoms of the same root cause.
And that root cause is the messaging your ads are built on - which is what determines who sees them, who clicks, and who buys.
Your offer converts.
Your ads are attributing lots of sales.
But every time you try to scale ad spend… performance collapses.
And everyday you’re staring at:
→ Climbing CAC
→ Ads burning out
→ Constant demand for new creatives
Maintaining your current level not only haemorrhages marketing budget and drains resources...
...but the lack of fresh customers keeps the business stagnant and unable to scale.
Enter The Creative
Black Hole...
Enter The Creative
Black Hole...
Creative agencies want you to believe scaling past this ceiling requires more of the same:
More testing budget...
More creative...
More UGC...
More AI...
What if, instead of pouring more money and time into this black hole...
…you first fix the one thing hiding in plain sight that everyone overlooks?
Why Your "Winning" Ads Are
Keeping You Stuck in The
Lazy Algorithm Trap...
(HINT: It's Not Creative Fatigue)
Why Your "Winning" Ads Are Keeping You Stuck in The Lazy Algorithm Trap...
(HINT: It's Not Creative Fatigue)
It starts with a false win.
When you launch a new ad, the algorithm gives it a temporary boost by first showing it to the users with the highest possible intent - mainly in your warm audience.
Everything looks great for the first 1-2 days and you think you’ve found a winner.
(Sidenote: this is why most agencies constantly launch hundreds of new creatives - like an addict chasing their next hit.)
But that audience of easy-to-convert prospects is small, and CPMs rise as the pool of users dries up.
As you increase budget, the algorithm starts showing your ad to colder users.
Now your ad is being put to the real test.
And this is where the real problem reveals itself.
The Algorithm
"Death" Spiral...
When you're optimising for purchases, you're telling the algorithm: "Show my ads to people who will buy."
But when you increase the budget beyond a certain point, your ads run out of easy-to-convert prospects and has no option but to go to cold prospects.
Which typically looks like this:
Typically, for every 100 cold users Meta sends to your landing page, only 2 to 4 buy - even if your offer is dialled in.
That 2-4% conversion rate sets off a chain reaction which is the real silent killer of your purchase campaigns:
Step 1: "The Low Value Signal" - The algorithm interprets the low conversion rate (CVR) as a poor user experience. Meta is extremely sensitive to this metric.
Step 2: "The Rank Drop" - Meta downgrades your ad's "estimated action rate." In other words, how well Meta thinks your ads will convert.
Step 3: "Getting Priced Out" - Your CPMs rise and your auction competitiveness drops, so you start losing auctions for the best impressions.
Step 4: "Low Tier Impressions" - The algorithm has a queue of prospects ranked by likelihood to convert. With a low bid score, you're being pushed to the back of the queue - getting the leftovers instead of the prime prospects.
Step 5: The low quality impressions cause your conversion rate to drop even further. Now you're showing ads to even less qualified people, which means even fewer conversions, which means the algorithm downgrades you again - the final nail in the coffin.
Your CAC is inflated because the algorithm is showing your ads to the wrong people.
You're stuck competing at the bottom of the funnel because your messaging can't create demand any higher up.
And your ads keep burning out because each new creative gets caught in the same spiral.
Step 1: "The Low Value Signal" - The algorithm interprets the low conversion rate (CVR) as a poor user experience. Meta is extremely sensitive to this metric.
Step 2: "The Rank Drop" - Meta downgrades your ad's "estimated action rate." In other words, how well Meta thinks your ads will convert.
Step 3: "Getting Priced Out" - Your CPMs rise and your auction competitiveness drops, so you start losing auctions for the best impressions.
Step 4: "Low Tier Impressions" - The algorithm has a queue of prospects ranked by likelihood to convert. With a low bid score, you're being pushed to the back of the queue - getting the leftovers instead of the prime prospects.
Step 5: "The Death Spiral" - The low-tier impressions cause your conversion rate to drop even further. Now you're showing ads to even less qualified people, which means even fewer conversions, which means the algorithm downgrades you again - the final nail in the coffin.
Step 5: "The Death Spiral" - The low-tier impressions cause your conversion rate to drop even further. Now you're showing ads to even less qualified people, which means even fewer conversions, which means the algorithm downgrades you again - the final nail in the coffin.
The "Creative Fatigue"
Fallacy...
The only answer most agencies have to this problem is to keep creating more ads on repeat.
- More UGC
- More hooks
- More formats
- More angles
Throw enough at the wall and something will stick, right?
But they're recycling the same warm traffic and competing directly for only the highest-intent users in the marketplace.
More creatives is not a scaling strategy... it's simply a survival strategy.
Some also try improving the landing page or creating a new one altogether - which takes weeks of testing and only creates small percentage increases.
The real answer lies further up stream.
The Real Bottleneck
is Messaging
The Real Bottleneck is Messaging
Your current messaging "works" - but only because it was validated against warm prospects who converted despite the words, not because of them.
Those warm prospects never stress-tested your messaging.
Every ‘winning’ ad your agency ever found was a warm-traffic winner.
Meta shows new ads to warm (easier-to-convert) prospects first - so the testing itself was rigged from the start.
Nowadays, this matters even more because in algorithmic advertising, messaging IS targeting.
You no longer choose who sees your ads - the algorithm does.
And the biggest signal it uses to decide? The words in your ad.
We Call This Phenomenon
Reverse Optimization...
A few years ago, targeting was king because you chose who saw your ads.
But Meta’s algorithm changed the game.
You no longer choose who sees your ads.
The algorithm does.
And the biggest signal the algorithm uses to decide who to show your ads to?
The messaging.
Broad, generic messaging acts like a fishing trawler dragging a wide net through the ocean.
It catches everything - the fish you want, the fish you don’t (bycatch).
Lots of volume, but mostly waste.
Your ads get shown to anyone who might be vaguely interested.
We Call This Phenomenon
Reverse Optimization...
A few years ago, targeting was king because you chose who saw your ads.
But Meta’s algorithm changed the game.
You no longer choose who sees your ads.
The algorithm does.
And the biggest signal the algorithm uses to decide who to show your ads to?
The messaging.
Broad, generic messaging acts like a fishing trawler dragging a wide net through the ocean.
It catches everything - the fish you want, the fish you don’t (bycatch).
Lots of volume, but mostly waste.
Your ads get shown to anyone who might be vaguely interested.
Your Messaging Needs
To Do 3 Main Jobs:
Your Messaging Needs
To Do 3 Main Jobs:
What you actually need is messaging that does three jobs simultaneously in cold audiences:
1. It filters out unqualified prospects before they click.
Specific messaging naturally repels people who aren’t a fit. They don’t click, which means they don’t pollute your pixel data or drag down your conversion rates.
2. It qualifies the right prospects by making them self-identify.
Instead of casting a wide net and hoping, the messaging describes a specific problem or situation that only your ideal customer would recognize.
3. It pre-sells them before they ever reach your landing page.
By the time a qualified prospect clicks through, they already understand the problem, they already believe a solution exists, and they’re already curious about yours specifically.
Your landing page doesn’t need to do the heavy lifting from scratch - it just needs to close the deal.
When these three things happen, the entire system flips:
We typically see the landing page convert 2-3 times better.
Which sets off the following chain reaction:
Step 1: "The Premium Signal" - More qualified prospects land on your page and convert. Your landing page conversion rate jumps 2-3X.
Step 2: "The Status Upgrade" - Higher conversions boost your estimated action rate. Meta now sees your ad as a high-quality user experience.
Step 3: "Inner Circle Access" - Higher estimated action rate wins you better auctions. Your total bid score goes up, CPMs drop, and Meta starts showing your ad to the best available prospects.
Step 4: "The Flywheel" - Better prospects convert at even higher rates. More conversions → higher estimated action rate → better auctions → better prospects.
Step 5: Step 5: "Hyper-Optimzation" - The cycle becomes self-sustaining. The loop is now feeding itself - each revolution stronger than the last. Growth is no longer something you're forcing, it's something the algorithm is doing for you. This is why our ads continue scaling for months and even years.
This is why scaling profitably is less about the volume of ads you can create, and more about the quality of prospects you can tap into.
Step 1: "The Premium Signal" - More qualified prospects land on your page and convert. Your landing page conversion rate jumps 2-3X - not from changing the page, but from changing who arrives on it.
Step 2: "The Status Upgrade" - Higher conversions boost your estimated action rate. Meta now sees your ad as a high-quality user experience. Its credibility with Meta increases with every conversion.
Step 3: "Inner Circle Access" - Higher estimated action rate wins you better auctions. Your total bid score goes up, CPMs drop, and Meta starts showing your ad to the best available prospects.
Step 4: "The Flywheel" - Better prospects convert at even higher rates. More conversions → higher estimated action rate → better auctions → better prospects.
Step 5: "Hyper-Optimization" - The cycle becomes self-sustaining. The loop is now feeding itself - each revolution stronger than the last. Growth is no longer something you're forcing, it's something the algorithm is doing for you. This is why our ads continue scaling for months and even years.
This is why scaling profitably is less about the volume of ads you can create, and more about the quality of prospects you can tap into.
How We Build Data-Driven Messaging
That Filters, Qualifies & Pre-Sells
Cold Prospects...
How We Build Data-Driven Messaging That Filters, Qualifies & Pre-Sells Cold Prospects...
Most agencies or ad creators research what customers say they want - through surveys, reviews, Reddit threads and questionnaires.
Then they build ads based on those answers.
The problem is people don’t tell you what actually moves them. They tell you what they think they should want. What they’re comfortable admitting to a stranger.
Which is why we don't take them at face value.
Instead, we do something different.
We build messaging combinations from the ground up and test what prospects actually do - when they think no one's watching.
These combinations are designed to engage cold audiences at sophistication levels, with different motivations.
We call these responses "Honest Signals" - because they reveal what your market actually responds to, not what they claim to want in a survey.
We build messaging combinations from the ground up and test what prospects actually do - when they think no one's watching.
These combinations are designed to engage cold audiences at different sophistication levels, with different motivations.
We call these responses "Honest Signals" - because they reveal what your market actually responds to, not what they claim to want in a survey.
The process takes 6-8 days. At the end, you have messaging that's been validated by real prospect behaviour in cold audiences.
Instead of relying on guesswork or hunches.
Actual data on what makes qualified strangers engage and convert with your brand.
This messaging becomes the DNA of your marketing - used across ads, landing pages, and email follow-ups.
Everything aligns.
What Happens When Your Messaging
Engages & Pre-sells Qualified Prospects?
What Happens When Your Messaging Engages & Pre-Sells Qualified Prospects?
1. The algorithm retrains - It learns to find qualified prospects in cold audiences - not just warm ones. Your reach expands without your costs exploding.
2. Landing page conversions jump - Because the people hitting your page are actually interested, even though they've never heard of you. We typically see 2-3X increases.
3. Ad costs drop - Higher engagement from qualified prospects means better quality scores. Better quality scores mean lower 'relative' CPMs.
4. Customer acquisition costs get slashed - Often by 50% or more - because you're not paying to reach so many unqualified prospects anymore.
5. You can finally scale past the ceiling - Confidently and profitably without the collapse-and-retreat cycle.
Watch How This Process Cuts Ad Costs Step‑By‑Step In Just 8 Days
Hit 'play'👇 to see how results improve at every stage of the messaging process...
CASE STUDY:
How We Slashed CPL by 43% and CaC by 30% During Q4
We’ve used the Honest Signals process to instantly fix and then scale countless campaigns for our agency clients over the past few years.
Here are the results from an evergreen campaign during Q4 - the most expensive and challenging time of year for running customer acquisition ads.
This campaign was spending £500 per day but started nosediving towards the end of Quarter 4 as the customer acquisition costs started rising drastically.
As shown below, during the first 2 weeks of December the cost per lead was as high as £21.26 and the cost per customer was £220.07:
These costs were unacceptable for the client, so we stepped in and implemented the Honest Signals process to fix their Messaging.
We then relaunched the ads with the updated Messaging in the 3rd week of December and saw an instant lift in leads and customers:
Cost per lead has been slashed by 43% and the cost per customer decreased by 30% in only 2 weeks (during the most expensive time of the year for running ads).
Also note that the CPM (cost per 1000 impressions) has dropped from £20 down to £14 due to the improvement in ad quality.
Fast forward another 2 weeks and you can see the cost per customer has fallen dramatically by 76% from its starting point back in Dec.
Leads are now costing around £8.50 and the cost per customer is around £53 which is well within the acceptable range for our client to confidently scale the ad spend and grow their business rapidly.
Want Results Like These?
For the first time ever, we’re making the Honest Signals process publicly available to a select handful of businesses as a standalone service.
So if your business has a product or service that’s already selling online, but you’re looking to drastically improve your paid advertising results, then this opportunity is for you.
To get started, click the application button below and enter your details to apply for a call:
On the call we’ll find out a bit about your business to make sure this process is a good fit for getting you the results you’re looking to achieve, and you can ask any questions you like.
At the end of the call if we believe we can help, and you're interested in moving forward, we'll draft a proposal for getting you the results you desire and come back to you within 24 hours.
We look forward to speaking with you,
The ‘Honest Signals’ Team
P.S. We currently only have capacity for running a maximum of 6 "message builds" per month, and we’re prioritising businesses who qualify on a first come, first served basis.
If you want to start slashing your advertising costs sooner rather than later (and before your competitors), then our best advice is to click this button now to apply for a call today:
What Others Are Saying...
What Others Are Saying...
“They helped us scale from 6 figures to 7 figures a month with their ads”
I had the pleasure of them working for our business for over seven years. They helped us scale from 6 figures to 7 figures a month with their ads and digital funnels using lead magnets to get people into our databases to get them onto our seminars.
Huge thank you. We wouldn't be here without you guys.
Abi Hookway
Touchstone Education
"We Are Struggling To Keep Up With A 335% Increase In Sales"
When I first approached Honest Signals, I did because of 4 really poor experiences with other companies claiming to be social media specialists. I spent small fortunes gaining lots of likes and followers but little sales resulted.
Their methods are different but very logical and structured. But I still remained sceptical until our website sales started to climb and climb and climb.
Now after 4 weeks we are struggling to keep up with a 335% increase in sales which is growing daily (yes daily) and having to make some substantial capital investments to increase capacity.
Their method is unique and they have become integrated into our company for the long term.
William Shotton
Founder & CEO of Tibico Fermentary Ltd
"We’ve gone from around $6-8/Lead to under $3/Lead"
“The messaging process is both fascinating and works. Each stage of the process has seen improved results. We've gone from around $6-8/lead down to under $3/lead with very similar amount of ad spend per campaign.”
Paul Dysinger
Owner - Seedtime
"I was initially very frustrated but got over that once the results started pouring in..."
The work they have produced is amazing because they created and honed the messages until they were razor sharp and tuned to my audience.. they combed my website… and my knowledge of my customers and their issues… to tell the story and bring customers in.
GoatThroat pumps is an industrial product in a niche market which is very tricky when the competition is a $50 throw away pump… And we’re selling $300 to $600 Safety Pumps which last 10 to 15 years.
I found the H.S. staff to be thoughtful, knowledgeable, timely and very creative. I was initially very frustrated by the length of time it took to do the message testing but got over that once the results started pouring in. Truly they deserve the name they call themselves… Honest Signals.
Nancy Westcott
Owner - GoatThroat Pumps
"Honest Signals Halved My Cost Per Customer"
“After being let down by a few ad agencies in the past I was skeptical at first.
But in just 1 week Honest Signals halved my cost per customer and are already getting 4 times better ROAS than our current agency - who we had been working with for 3 months!
I’m looking forward to scaling and seeing what the future holds.”
Susan Cartwright
Owner of The Cosy Bear Company - Cashmere Gloves Retailer
"They’ve Quickly Reduced Our Cost Per Lead And Created Many More Qualified Leads"
“Honest Signals are exactly this… HONEST!
Straightforward, professional and really easy to work with, they’ve quickly reduced our cost / lead and created many more qualified leads. They guys really do care, and this is rare these days, so glad we decided upon working with you, best decision, thank you to everyone at Honest Signals.”
Simon Humphreys
Owner of Glow Electric Heat Ltd
"Their unique messaging and testing process was incredibly clever - I had never seen anything like it"
I was struggling with my messaging and conversions, so when the Honest Signals FB ad caught my attention I thought I’d explore it further.
Their unique messaging and testing process was incredibly clever. I had never seen anything like it but as a direct salesman for over 20 years, I recognised the power in it immediately. I saw improved CTRs and number of leads generated during each testing stage. When they finally put the winning headline and ad together the CTRs were way above anything I had achieved myself and smashed the industry averages.
Mark Meaney
Director, Premier Clean Group Ltd
"Higher Click Rates And A Better Return On Investment"
I’m impressed with the results they delivered in just a short amount of time.
One of the main features was the ability to understand key words that customers engage with. This allowed me to target my ads more effectively, resulting in higher click rates and a better return on investment.
In addition, they helped me increase my sales, even during the testing period.
Tom Johnson
Owner Joov Products
"We’ve seen a huge increase in our business both in leads and sales"
I’ve been working with multiple marketing agencies over the last 3 years for my training and consulting business and as with most agencies they all say the right things but in reality the results are never what they claim!
When I first spoke with Michael at honest signals, I thought oh here we go.. another marketing agency..same old.. same old but in reality this couldn’t be further from my reality.
All I say is we now have a marketing partner we are over the moon with. The results do not lie. The numbers do not lie and we’ve seen a huge increase in our business both in leads and sales since we started with them in Jan 2024.
The whole team care. They care about what they do, what we do and we’re partners.
I don’t see them as a third party contractor. I see them as a partner in our business and we ask their advice on anything marketing related for our mutual gain.
I look forward to our long term partnership and would highly recommend them without hesitation.
Alasdair Cunningham
Property Education Expert
"We Cannot Recommend This Company Enough"
“So refreshing to find a company that likes to excel at what it does!
You want this business in your team because they are dedicated and super knowledgeable, professional and they know how to get you where you need and desire to be be!
We cannot recommend this company enough, if you want results you must use them now. Worth every penny.”
Christian Hems
Owner - Pest Interceptors
"A fantastic team to work with..."
“The team over at Honest Signals has majorly impressed. They're dedicated, committed, and incredibly professional. They've been an absolute pleasure to work with. I look forward to a long-term working relationship with them and great success. ”
Aaron King
Owner of Orb.co
"I Wouldn't Have Uncovered The Best Messaging If I'd Used A Regular Ads Agency"
“I recently had the pleasure of working with the Honest Signals team to help me with my online business. Their process for uncovering the messaging that attracts the best quality leads for my products and identifying the right customer base worked well.
It really did me a great insight into what needs to be done to develop a sound strategy for growing my online presence and sales going forward. I would never have thought of them myself, and certainly wouldn’t have uncovered them if I’d used a regular ads agency. These guys really are thorough and great to work with, and I’m super excited to see what the next few months hold.
I would highly recommend the Honest Signals testing process to any online business no matter what size to uncover the best messaging to be able to scale their ads with cold traffic.”
Scarlet Alexandra
Owner of Sax Doodles
A Thorough Job And I Am Impressed With The Level Of Detail And Expertise The Team Provide
“I have just completed the testing phase with Honest Signals. The team have been very professional and also great to hang out with. A thorough job and I am impressed with the level of detail and expertise the team provide.”
Matthew Davies
The Trust Triangle
"They're Great People Who Genuinely Care"
“Had a great experience working with the team at Honest Signals. With all the pitches, spam and huge promises we're bombarded with these days, it's rare to find someone you can actually trust to have your back.
The Honest Signals team know their stuff, and their unique approach helped us to really dial in on the right messaging that resonates with clients, giving us the perfect platform from which we can launch multi-channel campaigns to great effect.
But above all, they're great people who genuinely care. A true gem in a sea of serpents, and a delight to work with.”
Matt Frost
Elite WP Design
"A Return On Your Investment And More Customers"
“There are plenty of advertising companies that will take your money and provide little if any results... but these guys deliver on their promise, that they will give you a return on your investment and provide you with more customers. They are very easy to work with and offer excellent customer service. We would highly recommend them.”
Dwayne & Glyn
Owners of Your Hair Clinic
"Honest Signals Have Quite An Unusual Approach To Advertising"
“Honest Signals have quite an unusual approach to advertising; in many ways contrary to all we believed made a good ad. The initial conversations with them, and then the testing and report they produced convinced us that they would be good to work with. They have proved themselves to be so; very proactive, fast-working, open and interested in us as a company. They have been generous with their time and expertise and we are certainly seeing an uptick in leads. I am very happy to recommend them as a great team to work with.”
Philippa Ireton
Dallington School
"They Rank Alongside Many Of The Best People I’ve Been Fortunate Enough To Work With During My Career"
“The guys have worked with myself and my business partner Josh since the launch of the SW7 Academy.
The advice they've given, the marketing and sales strategies they've helped us implement, coupled with complete professionalism; ranks them alongside many of the best people I’ve been fortunate enough to work with during my career in elite sport.
Whether your business is established or a startup, I highly recommend you contact the guys at Honest Signals to see how they can help you increase your income through your online channels.”
Sam Warburton
Former Wales and British & Irish Lions Rugby Captain
"They’ve Rocked Our FB Ads For High End Clients"
“James walks on water. Ok, not exactly, but he has rocked our FB ads for high end clients for the past decade. He is kind, dedicated and committed. You’d be lucky to have him.”
Lindsay Wilson
Business Success Coach
"Some Of The Industry’s Best"
“These guys don’t just run our ads like rockstars, over the past decade they’ve played a key role in all our business strategies and their subsequent success. If you’re looking to work with some of the industry’s best, then look no further.”
Margaret Wright
The Flipchick
"I Simply Wouldn’t Trust Anyone Else To Take Care Of My Messaging And My Ads"
“I’ve been working with James for going on 8 years now. He’s my go-to guy for FB ads. I’ve heard lots of horror stories from friends about “FB Experts” - I simply wouldn’t trust anyone else to take care of my messaging and my ads.”
Kaeleya Rayne
Sacred Wealth & Business Coach for Women
“They helped us scale from 6 figures to 7 figures a month with their ads”
I had the pleasure of them working for our business for over seven years. They helped us scale from 6 figures to 7 figures a month with their ads and digital funnels using lead magnets to get people into our databases to get them onto our seminars.
Huge thank you. We wouldn't be here without you guys.
Abi Hookway
Touchstone Education
We Are Struggling To Keep Up With A 335% Increase In Sales
“When I first approached Honest Signals, I did because of 4 really poor experiences with other companies claiming to be social media specialists. I spent small fortunes gaining lots of likes and followers but little sales resulted.
Being honest, I was equally sceptical with Honest Signals and it took 3/4 weeks of conversation before our company engaged with them.
Their methods are different but very logical and structured. But I still remained sceptical until our website sales started to climb and climb and climb.
Now after 4 weeks we are struggling to keep up with a 335% increase in sales which is growing daily (yes daily) and having to make some substantial capital investments to increase capacity.
I have found the HS team approachable and very professional, their method’s unique and they have become integrated into our company for the long term.”
William Shotton
Founder, Tibico Fermentary
We’ve gone from around $6-8/Lead to under $3/Lead
The messaging process is both fascinating and works. Each stage of the process has seen improved results. We've gone from around $6-8/lead down to under $3/lead with very similar amount of ad spend per campaign.
Paul Dysinger
Owner, Seedtime
I was initially very frustrated but got over that once the results started pouring in
The work they have produced is amazing because they created and honed the messages until they were razor sharp and tuned to my audience.. they combed my website… and my knowledge of my customers and their issues… to tell the story and bring customers in.
GoatThroat pumps is an industrial product in a niche market which is very tricky when the competition is a $50 throw away pump… And we’re selling $300 to $600 Safety Pumps which last 10 to 15 years.
I found the H.S. staff to be thoughtful, knowledgeable, timely and very creative. I was initially very frustrated by the length of time it took to do the message testing but got over that once the results started pouring in. Truly they deserve the name they call themselves… Honest Signals.
Nancy Westcott
Owner, GoatThroat Pumps
"Honest Signals Halved My Cost Per Customer"
After being let down by a few ad agencies in the past I was skeptical at first.
But in just 1 week Honest Signals halved my cost per customer and are already getting 4 times better ROAS than our current agency - who we had been working with for 3 months!
I’m looking forward to scaling and seeing what the future holds.
Susan Cartwright
Owner, The Cosy Bear Company
"They’ve Quickly Reduced Our Cost Per Lead And Created Many More Qualified Leads"
Honest Signals are exactly this, HONEST!
Straightforward, professional and really easy to work with, they’ve quickly reduced our cost / lead and created many more qualified leads. They guys really do care, and this is rare these days, so glad we decided upon working with you, best decision, thank you to everyone at Honest Signals.
Simon Humphreys
Glow Electric Heat Ltd
"Their unique messaging and testing process was incredibly clever - I had never seen anything like it"
I was struggling with my messaging and conversions, so when the Honest Signals FB ad caught my attention I thought I’d explore it further.
Their unique messaging and testing process was incredibly clever. I had never seen anything like it but as a direct salesman for over 20 years, I recognised the power in it immediately. I saw improved CTRs and number of leads generated during each testing stage.
When they finally put the winning headline and ad together the CTRs were way above anything I had achieved myself and smashed the industry averages.
Mark Meaney
Premier Clean Group Ltd
"Higher Click Rates And A Better Return On Investment"
I’m impressed with the results they delivered in just a short amount of time. The whole team are easy to get along with and give great customer service.
One of the main features was the ability to understand key words that customers engage with. This allowed me to target my ads more effectively, resulting in higher click rates and a better return on investment.
I was impressed with how accurate their tests showed which keywords are the most effective.
In addition, they helped me increase my sales, even during the testing period. I was able to track the progress of my ads, which gave me greater control over my advertising campaign.
Tom Johnson
Owner, Joov Products
"We’ve seen a huge increase in our business both in leads and sales"
I’ve been working with multiple marketing agencies over the last 3 years for my training and consulting business and as with most agencies they all say the right things but in reality the results are never what they claim!
All I say is we now have a marketing partner we are over the moon with. The results do not lie. The numbers do not lie and we’ve seen a huge increase in our business both in leads and sales since we started with them in Jan 2024.
The whole team care. They care about what they do, what we do and we’re partners.
I don’t see them as a third party contractor. I see them as a partner in our business and we ask their advice on anything marketing related for our mutual gain.
I look forward to our long term partnership and would highly recommend them without hesitation.
Alasdair Cunningham
Valiant Education
"We Cannot Recommend This Company Enough"
“So refreshing to find a company that likes to excel at what it does!
You want this business in your team because they are dedicated and super knowledgeable, professional and they know how to get you where you need and desire to be be!
We cannot recommend this company enough, if you want results you must use them now. Worth every penny.”
Christian Hems
Owner - Pest Interceptors
"A fantastic team to work with..."
“The team over at Honest Signals has majorly impressed. They're dedicated, committed, and incredibly professional. They've been an absolute pleasure to work with. I look forward to a long-term working relationship with them and great success. ”
Aaron King
Owner of Orb.co
"I Wouldn't Have Uncovered The Best Messaging If I'd Used A Regular Ads Agency"
“I recently had the pleasure of working with the Honest Signals team to help me with my online business. Their process for uncovering the messaging that attracts the best quality leads for my products and identifying the right customer base worked well.
It really did me a great insight into what needs to be done to develop a sound strategy for growing my online presence and sales going forward. I would never have thought of them myself, and certainly wouldn’t have uncovered them if I’d used a regular ads agency. These guys really are thorough and great to work with, and I’m super excited to see what the next few months hold.
I would highly recommend the Honest Signals testing process to any online business no matter what size to uncover the best messaging to be able to scale their ads with cold traffic.”
Scarlet Alexandra
Owner of Sax Doodles
"A Thorough Job And I Am Impressed With The Level Of Detail And Expertise The Team Provide"
“I have just completed the testing phase with Honest Signals. The team have been very professional and also great to hang out with. A thorough job and I am impressed with the level of detail and expertise the team provide.”
Matthew Davies
The Trust Triangle
"They're Great People Who Genuinely Care"
“Had a great experience working with the team at Honest Signals. With all the pitches, spam and huge promises we're bombarded with these days, it's rare to find someone you can actually trust to have your back.
The Honest Signals team know their stuff, and their unique approach helped us to really dial in on the right messaging that resonates with clients, giving us the perfect platform from which we can launch multi-channel campaigns to great effect.
But above all, they're great people who genuinely care. A true gem in a sea of serpents, and a delight to work with.”
Matt Frost
Elite WP Design
"A Return On Your Investment And More Customers"
“There are plenty of advertising companies that will take your money and provide little if any results... but these guys deliver on their promise, that they will give you a return on your investment and provide you with more customers. They are very easy to work with and offer excellent customer service. We would highly recommend them.”
Dwayne & Glyn
Owners of Your Hair Clinic
"Honest Signals Have Quite An Unusual Approach To Advertising"
“Honest Signals have quite an unusual approach to advertising; in many ways contrary to all we believed made a good ad. The initial conversations with them, and then the testing and report they produced convinced us that they would be good to work with. They have proved themselves to be so; very proactive, fast-working, open and interested in us as a company. They have been generous with their time and expertise and we are certainly seeing an uptick in leads. I am very happy to recommend them as a great team to work with.”
Philippa Ireton
Dallington School
"They Rank Alongside Many Of The Best People I’ve Been Fortunate Enough To Work With During My Career"
“The guys have worked with myself and my business partner Josh since the launch of the SW7 Academy.
The advice they've given, the marketing and sales strategies they've helped us implement, coupled with complete professionalism; ranks them alongside many of the best people I’ve been fortunate enough to work with during my career in elite sport.
Whether your business is established or a startup, I highly recommend you contact the guys at Honest A.I. Signals to see how they can help you increase your income through your online channels.”
Sam Warburton
Former Wales and British & Irish Lions Rugby Captain
"They’ve Rocked Our FB Ads For High End Clients"
“James walks on water. Ok, not exactly, but he has rocked our FB ads for high end clients for the past decade. He is kind, dedicated and committed. You’d be lucky to have him.”
Lindsay Wilson
Business Success Coach
"Some Of The Industry’s Best"
“These guys don’t just run our ads like rockstars, over the past decade they’ve played a key role in all our business strategies and their subsequent success. If you’re looking to work with some of the industry’s best, then look no further.”
Margaret Wright
The Flipchick
"I Simply Wouldn’t Trust Anyone Else To Take Care Of My Messaging And My Ads"
“I’ve been working with James for going on 8 years now. He’s my go-to guy for FB ads. I’ve heard lots of horror stories from friends about “FB Experts” - I simply wouldn’t trust anyone else to take care of my messaging and my ads.”
Kaeleya Rayne
Sacred Wealth & Business Coach for Women
Frequently Asked Questions
What’s this Honest Signals thing all about and how can it help me?
It’s a Messaging building process that quickly finds the highest performing combination of words that attract qualified prospects in any niche.
It uses Facebook’s algorithm to measure the ‘honest signals’ from a person’s brain to their phone, instead of relying on inaccurate information and guesswork that results from surveys, reviews or market research.
The main benefit to you is that your ads will become 2-3 times more effective at attracting qualified prospects which in turn reduces your cost per lead/customer so you can scale your campaigns on any ad platform.
I’ve already been burned by multiple ad agencies - how can you guarantee I’ll get results?
We hear this a lot! The main reason for this is that 95% of ad agencies (in our experience) are not Messaging focused. Their expertise lies in setting up lots of ads, testing audiences and pausing ads quickly in a bid to try to “game” the algorithm.
This approach typically works for low-hanging-fruit sales at low ad spend, but does not result in scalable campaigns.
Our promise to you is that we will find the exact Messaging that delivers qualified prospects to your offer from cold audiences, and you’ll have the best chance of making sales provided your offer is already proven to convert warm prospects.
Do I need to already be running ads for this to work?
No.
The Honest Signals technique is designed to help discover the best messaging to deliver the best prospects to your offer. So it doesn't matter whether you are running ads or not. This process will discover your best messaging either way.
I’ve already done extensive avatar research and surveyed my list - why do I need this?
In our experience, what people 'say in public' and what they do 'behind closed doors' are two very different things.
The rigorous testing we conduct, pulls out the exact pains they are really feeling and exact benefits they are looking for when making a buying decision online.
How much will this cost?
We'd suggest you don't think of this as a cost. Think of it as a saving on your marketing budget forever. Once you know the exact messaging that drives your prospects to take action on your offer you can use it across all platforms. You'll see lower CPM's, higher CTR's and reduced CPA's. In short, it'll cost you less to make more sales!
How is this service different to what other ad agencies offer?
We don't brainstorm a random bunch of “marketing hooks” designed to get the cheapest possible click and then leave your funnel or sales team to do the heavy lifting.
This is the reason why so many businesses have been burned by other ad agencies. We know for your offer to convert you MUST have qualified prospects coming in at the top of the funnel.
How long have you been doing this stuff?
We started advertising online in the ‘internet marketing’ niche in 2005, and began running ads on Facebook when the ads platform was first opened back in 2007.
We’ve seen many changes to the advertising landscape during that time (e.g. iOS 14!), but the one thing that’s remained constant throughout is Messaging is king.
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